Media, Entertainment and Technology
New forces are changing the way media and entertainment will be both created and consumed. The power has shifted to the individual and it has only JUST begun. The individual not only has vast resources to choose from for entertainment, but the individual can also determine how, where and when to consume media. iPods, Tivo, Blogs, PodCasting, OnDemand, Mobile, Internet - are just the tip of the iceberg.
Additionally, the production of entertainment has shifted power to the individual with new, easy to use tools and means of distribution, and it will only get better. Heck, that photo above of Manhattan Beach pier at sunrise was an impromptu photo I took with my Treo 600 this past Xmas morning while walking my dog. The power has shifted to the individual.
My son in Elementary school is programming in Flash doing animations for his friends and family, while my Middle school son is busy producing editing digital film leveraging his iBook and software. The power has shifted to the individual.
I have been working on strategy, technology and marketing with interesting companies who are focused on enabling this change in media and entertainment. These companies are focused on empowering consumers with choice, tools, and ease of distribution creating stronger community and ties to brands and products.
Yet at the same time I continue to be amazed at the large Studios and Networks inability to better deploy simple new ways of interacting with their customers to create ongoing and lasting relationships. Big brands are catching on everyday, testing the power of leveraging each unique media channel for its own strength as well as cross strength. Brands are learning how something as simple as driving consumers to a Mobile phone SMS text message and response can next move to an on-line relationship and from there build a long term relationship and great value.
The power has shifted to the individual - I have placed some links on this page for you to explore.
Additionally, the production of entertainment has shifted power to the individual with new, easy to use tools and means of distribution, and it will only get better. Heck, that photo above of Manhattan Beach pier at sunrise was an impromptu photo I took with my Treo 600 this past Xmas morning while walking my dog. The power has shifted to the individual.
My son in Elementary school is programming in Flash doing animations for his friends and family, while my Middle school son is busy producing editing digital film leveraging his iBook and software. The power has shifted to the individual.
I have been working on strategy, technology and marketing with interesting companies who are focused on enabling this change in media and entertainment. These companies are focused on empowering consumers with choice, tools, and ease of distribution creating stronger community and ties to brands and products.
Yet at the same time I continue to be amazed at the large Studios and Networks inability to better deploy simple new ways of interacting with their customers to create ongoing and lasting relationships. Big brands are catching on everyday, testing the power of leveraging each unique media channel for its own strength as well as cross strength. Brands are learning how something as simple as driving consumers to a Mobile phone SMS text message and response can next move to an on-line relationship and from there build a long term relationship and great value.
The power has shifted to the individual - I have placed some links on this page for you to explore.
